The importance of responsive web design
Since the COVID-19 pandemic struck, the time the general population spend online has notably increased. As a result, digital marketing is becoming more vital and a seamless, user-friendly online experience is crucial for any business with an online presence. Responsive web design is key and here is why.
Websites that are hard to use are frustrating
We’ve all had experiences with clicking into a dreadfully designed website, and the chances are we spend very little time on them and we’re not likely to return. A website that is difficult to navigate is off-putting and won’t secure an audience. Slow loading images is also off putting – 39% of users will stop engaging with a website if images take too long to load. Great, responsive web design doesn’t cost the earth, most templates are built to be responsive as standard now and if your website built some years ago, this can easily be updated.
Customers’ online experiences determine everything
You customers are online. Over 4.2 billion people are on the internet and they are spending time surfing the net more than ever, this means it’s an amazing opportunity for you to read leads that are looking for your business. Once they find your business online, their online experience on your website determines everything – whether they will stay or leave, whether they want to know more about your business and eventually choose your services or buy your products. A pleasant online journey is a service you need to offer your online customers. So it’s worth spending resources on making sure your website design is user friendly and attractive, and that it is responsive to users.
Understanding the golden ‘three-clicks’ rule
The unspoken rule in web design is the ‘three-click’ rule. The public’s concentration span is shortening as technology becomes faster and more advanced. So a user of a website should be able to find what they need with no more than three mouse clicks or they would get frustrated or leave the site. So the design of website navigation is very important in securing your customers’ attention. A responsive website can help lengthen a customer’s time spent on your website and give you more of an opportunity to present your service.
Make sure you have a mobile-user friendly website
Around 2 billion people currently access the internet via only their smartphones, this equates to 51% of the global base of 3.9 mobile users. Your target audience is likely to be looking at your business on their mobile devices, your website should be both desktop-friendly and mobile-friendly. If you use WordPress for designing your website, you want to check out your website on your phone to see if it has a decent mobile version.
To achieve a responsive web design that will attract more target audience to your business doesn’t have to cost the earth. We offer affordable website design and digital marketing to improve your business’s online presence, the current situation can mean a fantastic opportunity to invest in online marketing and growing your business despite a challenging economy.
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If you’re a start up looking for logo design and marketing material or an established company needing sales support, we can create print and online design assets to support any marketing initiative you may be planning. Give us a call or send an email – we’d love to help.
