The importance of responsive web design

Since the COVID-19 pandemic struck, the time the general population spend online has notably increased. As a result, online marketing is becoming more vital, a seamless and user-friendly online experience is crucial for any business with an online presence. Therefore a responsive web design is of utmost priority and here is why.

Websites that are hard to use are frustrating

We all have had experiences with clicking into a dreadfully designed website, and the chance is we are not likely to return to those websites. A website that is difficult to navigate is off-putting and not likely to secure an audience, 39% of people will stop engaging with a website if images take too long to load. But this doesn’t mean you have to shell out a fortune on web design. Budget web design doesn’t mean poor web design, but a great looking, responsive easy to use website within the budget.


Customers’ online experiences determine everything

You customers are online. Over 4.2 billion people are on the internet and they are spending time surfing the net more than ever, this means it’s an amazing opportunity for you to read leads that are looking for your business. Once they find your business online, their online experience on your website determines everything-whether they will stay or leave, whether they want to know more about your business and eventually choose your business. A pleasant online journey is a service you need to offer your online customers. So it’s worth spending resources on making sure your website design is user friendly and attractive, and that it is responsive to users.

Understanding the golden ‘three-clicks’ rule

The unspoken rule in web design is the ‘three-click’ rule. The public’s concentration span is shortening as technology becomes faster and more advanced. So a user of a website should be able to find what they need with no more than three mouse clicks or they would get frustrated or leave the site. So the design of website navigation is very important in securing your customers’ attention. A responsive website can help lengthen a customer’s time spent on your website and give you more of an opportunity to present your service.

Make sure you have a mobile-user friendly website

Around 2 billion people currently access the internet via only their smartphones, this equates to 51% of the global base of 3.9 mobile users. Your target audience is likely to be looking at your business on their mobile devices, your website should be both desktop-friendly and mobile-friendly. If you use WordPress for designing your website, you want to check out your website on your phone to see if it has a decent mobile version.

To achieve a responsive web design that will attract more target audience to your business doesn’t have to cost the earth. We offer affordable website design and digital marketing to improve your business’s online presence, the current situation can mean a fantastic opportunity to invest in online marketing and growing your business despite a challenging economy.


Let’s Work Together


If you’re a start up looking for logo design and marketing material or an established company needing sales support, we can create print and online design assets to support any marketing initiative you may be planning. Give us a call or send an email – we’d love to help.